NAI Announces Newest Members: Mindset Media, BlueLithium and Media6degrees

YORK, MAINE—April 9, 2008—The Network Advertising Initiative, a trade association representing companies in the online behavioral advertising marketplace, today announced Mindset Media, BlueLithium and Media6degrees as the newest members of the organization. These new companies bring the total number of NAI members to 15, the largest number of companies participating in its self-regulatory program ever.

Mindset Media is an online advertising network that enables brand advertisers to reach millions of consumers with the personality traits that fit their brands in simple online media buys.

BlueLithium, a Yahoo! company, represents one of the largest ad networks on the Web and a leading data-driven performance marketing company. Yahoo! Inc. is also a member of the NAI.

Media6degrees uses marketing analytics and proprietary targeting technology to allow brand advertisers to reach those consumers most interested in their products or services.

As members of the NAI, Mindset Media, BlueLithium and Media6degrees will participate in the NAI Principles self-regulatory program for online behavioral advertising, a code of conduct that has governed members of the trade association since 2000.

The NAI's goal is to create an environment of trust that fosters both the protection of consumers' privacy interests and the benefits of online advertising. Companies engaged in behavioral advertising that would like to participate in this effort are encouraged to contact Jim Campbell of the NAI at jim@networkadvertising.org.

About the NAI
The NAI (Network Advertising Initiative) is a cooperative of online marketing companies committed to building consumer awareness and establishing responsible business and data management practices and standards. As increasingly sophisticated online advertising technologies evolve, consumer concerns about their impact on online privacy mount. The NAI is prepared to meet these concerns with both effective industry self-regulation and sensible protections for online consumers. To learn more, visit www.networkadvertising.org.

Press contact:
Carla Vicens
blast! PR
(919)833-9975 x 10