Blog - NAI: Network Advertising Initiative

NAI Comments on CA Bill AB 566 – Opt-out preference signal requirements

March 26, 2025

On March 25, the NAI submitted comments on California Bill AB 566, which addresses opt-out preference signal (OOPS) requirements. The NAI supports easy-to-use choice mechanisms for consumers, including the use

NAI sends letter to NY Governor re: the New York Health Information Privacy Act

March 19, 2025

On March 10, the NAI submitted a letter to New York Governor Hochul seeking tailored amendments to the New York Health Information Privacy Act (S929, “NYHIPA”) as the bill would

NAI Comments on CCPA Updates, Cyber, Risk, ADMT, and Insurance Regulations

February 19, 2025

On February 19, the NAI submitted comments to the California Privacy Protection Agency (CPPA) in response to proposed regulations regarding CCPA Updates, Insurance, Cybersecurity Audits, Risk Assessments, and Automated Decisionmaking

Opinion: Some Authorized Agent Providers Are Selling Privacy Snake Oil and Why It Needs to Stop

February 13, 2025

On February 13, the IAPP published an opinion piece by NAI’s VP and General Counsel Tony Ficarrotta. “Authorized agents represent a potentially powerful tool to help consumers exercise their privacy

What’s In Store for Data Privacy in 2025?

January 14, 2025

By David LeDuc The new year ushered in a new political environment in Washington, and a likely shakeup in the data privacy landscape. The incoming Trump administration and Republican congressional

How Ad-Tech Companies Help Bolster Small Publishers and Advertisers

December 18, 2024

[posted Sept 20, 2023; last updated March 11, 2025] Ad-Tech companies play an important role in helping small publishers and advertisers serve appropriate ads to consumers while maintaining and adhering

David LeDuc Featured on The Monopoly Report Podcast Discussing 2025 Regulatory Environment

December 11, 2024

The NAI’s Vice President of Public Policy, David LeDuc, is the latest guest on Alan Chapell’s Podcast ‘The Monopoly Report.’ If you want to hear more about what the 2025

Phreesia: Protecting Health Data to Support Personalized Healthcare and Build Trust

December 9, 2024

By Melissa Mitchell, Chief Privacy Officer, Phreesia Patient data holds tremendous potential to improve health outcomes by enabling personalized care. At Phreesia, we see firsthand the benefits of leveraging patient

The NAI Welcomes Jason Snyder as Counsel, Compliance and Public Policy

December 6, 2024

WASHINGTON, DC (December 2, 2024) – The Network Advertising Initiative (NAI), the leading privacy and self-regulatory association for digital advertising technology companies, is pleased to announce Jason Snyder is joining

NAI Comments on DOJ Rulemaking on Data Brokerage and Bulk Sensitive Data

December 2, 2024

On November 29, the NAI submitted comments in response to the Department of Justice (DOJ) Proposed Rulemaking (NPRM) to regulate transfers of Americans’ sensitive data to foreign adversaries. The draft

NAI Comments on Proposed Amendments to the Colorado Privacy Act Rules

November 8, 2024

On November 7, 2024, the NAI submitted comments to the Colorado Department of Law in response to its Request for Comment on the proposed draft amendments to the Colorado Privacy

The NAI Welcomes Nick Meyer as Counsel, Compliance and Public Policy

October 29, 2024

WASHINGTON, DC (October 28, 2024) – The Network Advertising Initiative (NAI), the leading privacy and self-regulatory association for digital advertising technology companies, is pleased to announce Nick Meyer is joining

NAI Updates Location Data Privacy Standards Providing Additional Clarity for Identification of Sensitive Points of Interest

October 18, 2024

Keeping with its longstanding leadership in promoting strong location data privacy practices across the digital advertising industry, the NAI is updating its Voluntary Enhanced Standards for Precise Location Information Solution

NAI Comments on NY Child Data Protection Act NPRM

October 1, 2024

On September 30, the NAI provided comments on the Office of the New York State Attorney General (“OAG”) Advanced Notice of Proposed Rulemaking (“ANPRM”) to assist the office in crafting

NAI Comments on CA Data Broker Registration Regulations

August 20, 2024

On August 20, the NAI submitted comments on the proposed California Data Broker Registration Regulations to the California Privacy Protection Agency (CPPA). In Section I, our comments recommend that the