10:00 a.m. Affiliate Marketing: the Promise and the Peril J. Trevor Hughes Executive Director NAI/ESPC 10:15 a.m. Making Tiered relationships work Moderator: D. Reed Freeman Jr. Partner, Kelley, Drye & Warren LLP Panelists: Kenneth Dreifach Partner, Sonnenschein, Nath & Rosenthal, LLC Dan Chiss Director of Affiliate Strategy & Publisher Development, Performics 11:15 a.m. Cascading Trust: Avoiding the Spam Trap Moderator: Mr. Josh Baer, CTO, Datran Media Panelists: Erik Castelli CTO, Lashback Craig Swerdloff VP and GM of Customer Acquisition Solutions, Return Path 12:15 p.m. Break for lunch 1:00 p.m. A Regulatory Line in the sand? Eileen Harrington Bureau of Consumer Protection, FTC Christine Varney Partner, Hogan & Hartson, LLP Justin Brookman Assistant Attorney General Internet Bureau, State of New York Office of the Attorney General 2:00 p.m. Break 2:15 p.m. Towards a solution: Protecting the brand and the channel Moderator: Stuart Ingis Partner, Venable, LLC Panelists: Ari Schwartz Deputy Director, CDT Linda Schoemaker SVP & General Counsel, aQuantive Kasey Chappelle Director of Marketplace Privacy, eBay Shawn Collins Co-founder, Affiliate Summit Quinn Jalli, Privacy Officer & VP of ISP Relations, Datran Media